News

Although a new regulation, it already feels like GDPR has been part of our lives for a long time. But it’s still something of a buzzword. Many people are still confused about GDPR, what exactly it is and how it affects certain activities that could...

From your list of Barbour ABI prospects, how are you supposed to know which contacts are simmering with sales anticipation and which contacts remain colder than a pack of frozen veg?

When faced with an extensive list of Barbour ABI contacts, it can be difficult to know exactly what to do next. As an individual or even a small-sized marketing team, it’s going to be very difficult to reach out to every contact personally with your...

You send out an email campaign. You get a good amount of opens. A good number of clicks. But, no orders. What went wrong?

Automation. That single word is enough to strike fear into those people who claim it’s on a one-way crusade to remove every single working person on the planet and create an AI hierarchy. Of course, that’s not the case. Automation, in fact, helps...

Is using Barbour ABI as simple as it used to be? What does it take to get through to specifiers? Leigh Simpson explains how to stand out in an onslaught of transactional communications. Watch the video or browse the summary below.

In this series, I’m going to walk through some of the useful features in Barbour ABI.