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We’ve talked about the importance of setting a specific goal for your Barbour ABI email campaign (to read more about that click here). But after you have a goal, you need a landing page that will convert your contacts and help you achieve your goal....

Faced with the task of reaching out to hundreds, if not thousands, of Barbour ABI contacts you might be asking yourself: “How can I communicate on a mass scale without coming across cold or soulless?” Well, the short answer is to use personalisation.

Selling to architects is challenging. To start with, there are only approximately 57,000 architects in all of England. A relatively small market. Then, it’s difficult to stand out. Architects don’t like getting pitched on products.

Use the checklist below to maximise the effectiveness of your email campaigns. You'll find an explanation of each point below the checklist.

Barbour ABI and Glenigan both allow you to create tailored data exports of their construction project information. You can choose the types of projects you’re interested in, select the roles of the people you want to speak to, then download all of...

Although a new regulation, it already feels like GDPR has been part of our lives for a long time. But it’s still something of a buzzword. Many people are still confused about GDPR, what exactly it is and how it affects certain activities that could...

Mike Tatum (Demand Generation Manager at Momentive) laid out a lead nurturing workflow architecture at INBOUND2021. He kept it simple and showed how simple can be powerful. The workflows he sketched out locked into the buyer's journey and had a...

With Jay Schwedelson, Founder & CEO of SubjectLine.com & Worldata. Jay’s infectious energy was exactly what we needed for an evening webinar. His enthusiasm for the art of the subject line could get anyone invested in open rates, offers and emojis. ...

Ensuring the continued growth of customers and profits is the backbone of a growing business. Using Marketing Channels, to promote, present and push your business so you’re delivering the right messages to the right audience at the right time is a...