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Is using Barbour ABI as simple as it used to be? What does it take to get through to specifiers? Leigh Simpson explains how to stand out in an onslaught of transactional communications. Watch the video or browse the summary below.

We’ve put together all our blogs on construction marketing intelligence services such as Barbour ABI and Glenigan, to give you the ultimate guide to choosing and using them, to support the lead generation strategy of your building products or...

Barbour ABI and Glenigan provide a lot of valuable data. A LOT. So much that sometimes it goes unused or underutilized.

You’ve probably heard people talking about construction market intelligence like Barbour ABI or Glenigan. They’re a staple in the building products business. And they offer great value to sales and marketing departments.

It’s great to subscribe to Barbour ABI or Glenigan. But what’s the next step?

This week I interviewed Leigh Simpson, the founder of Project Prospecta. I wanted to know where the idea came from.

Construction market intelligence is a great source of new leads for building products businesses. As far as a centralised source of new project leads – it doesn’t get better than this. But sometimes the paywall puts a pause on further consideration....