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Creating a mature and established lead generation strategy will guide your business, through the marketing and sales process, and be a detailed plan to direct your building products company towards success.

Marketing automation is all about automating your marketing activities, in order to save you time and money! This means you have time that you can use on other tasks and money you can invest back into your business.

You’ve probably heard people talking about construction market intelligence like Barbour ABI or Glenigan. They’re a staple in the building products business. And they offer great value to sales and marketing departments.

It’s great to subscribe to Barbour ABI or Glenigan. But what’s the next step?

When you suggest using technology to scale marketing for a construction or building product company, what response do you think you’d get?

This week I interviewed Leigh Simpson, the founder of Project Prospecta. I wanted to know where the idea came from.

Construction market intelligence is a great source of new leads for building products businesses. As far as a centralised source of new project leads – it doesn’t get better than this. But sometimes the paywall puts a pause on further consideration....