News

Keep up to date with our latest news

Book a Demo
The Ultimate Guide to Using Barbour ABI or Glenigan

The Ultimate Guide to Using Barbour ABI or Glenigan

We’ve put together all our blogs on construction marketing intelligence services such as Barbour ABI and Glenigan, to give you the ultimate guide to choosing and using them, to support the lead generation strategy of your building products or construction business. In...

read more
Which Marketing Channels Should I Be Using For My Business?

Which Marketing Channels Should I Be Using For My Business?

Ensuring the continued growth of customers and profits is the backbone of a growing business. Using Marketing Channels, to promote, present and push your business so you’re delivering the right messages to the right audience at the right time is a vital part of lead...

read more
How To Take Your Content Strategy To The Next Level

How To Take Your Content Strategy To The Next Level

So you've covered the content marketing essentials for your building product company and delivered it to the right audience. But now what? How can you make the most of that content? Can you get it in front of more people? Can you use it to grow your contact list in...

read more
What Is Marketing Automation & Do I Need It?

What Is Marketing Automation & Do I Need It?

Many tasks that used to require hours of manpower are now being automated. From car manufacturing to hospitality services, automation reduces the time and costs associated with human labour by streamlining the process. The same drive for automation is happening with...

read more
Content Marketing for the Building Products Industry

Content Marketing for the Building Products Industry

Blogging. Video. Email. There's plenty of ways to create content and share it. But creating the right content for your audience is the key to unlocking it's potential. Read on, as I explain how to build impactful content for your building products company, that will...

read more
Help your business grow with buyer personas

Help your business grow with buyer personas

It’s so important for every part of your business to work towards a common goal (not doing "random acts of marketing"). In my role with Project Prospecta, I find myself involved with sales more days than not. In my other role at Insynth, I help out with marketing....

read more
Building a winning lead generation strategy

Building a winning lead generation strategy

Creating a mature and established lead generation strategy will guide your business, through the marketing and sales process, and be a detailed plan to direct your building products company towards success. What is lead generation Strategy? The strategy is the...

read more
3 Steps to Save Time and Money With Marketing Automation

3 Steps to Save Time and Money With Marketing Automation

Marketing automation is all about automating your marketing activities, in order to save you time and money! This means you have time that you can use on other tasks and money you can invest back into your business. Marketing automation is an incredible technology...

read more
LIVE @ INBOUND 2020: Trends for the Contrarian Marketer

LIVE @ INBOUND 2020: Trends for the Contrarian Marketer

When you're marketing your business, it's easy to start asking: "what's everyone else doing?" and try to stay up to speed with them. But this is the wrong approach, say Ty Heath and Jon Lombardo of The B2B Institute. They explained 3 trends that most B2B companies...

read more
Misconceptions About Automation for Barbour ABI & Glenigan

Misconceptions About Automation for Barbour ABI & Glenigan

When you suggest using technology to scale marketing for a construction or building product company, what response do you think you’d get? “We aren’t ready for that”, “that won’t work for us”, or “I don’t like the idea of “bots” spamming our prospects”. These are all...

read more
Project Prospecta Origin Story (Video)

Project Prospecta Origin Story (Video)

This week I interviewed Leigh Simpson, the founder of Project Prospecta. I wanted to know where the idea came from. It became clear that this new lead generation tool was born out of personal experience and a question. A question he thinks other Barbour ABI may be...

read more

Interested? Then get in touch…

Or call us now on +44 (0) 1952 897097