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3 Steps to Save Time and Money With Marketing Automation

3 Steps to Save Time and Money With Marketing Automation

Marketing automation is all about automating your marketing activities, in order to save you time and money! This means you have time that you can use on other tasks and money you can invest back into your business. Marketing automation is an incredible technology...

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LIVE @ INBOUND 2020: Trends for the Contrarian Marketer

LIVE @ INBOUND 2020: Trends for the Contrarian Marketer

When you're marketing your business, it's easy to start asking: "what's everyone else doing?" and try to stay up to speed with them. But this is the wrong approach, say Ty Heath and Jon Lombardo of The B2B Institute. They explained 3 trends that most B2B companies...

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Misconceptions About AI for Barbour ABI & Glenigan

Misconceptions About AI for Barbour ABI & Glenigan

When people think of marketing automation, they'll often think spammy marketing tactics where emails are sent automatically and without thought to the value it represents to the recipient. This is one of the ways it's been used in the past, thoughtlessly, but it isn't...

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Project Prospecta Origin Story (Video)

Project Prospecta Origin Story (Video)

This week I interviewed Leigh Simpson, the founder of Project Prospecta. I wanted to know where the idea came from. It became clear that this new lead generation tool was born out of personal experience and a question. A question he thinks other Barbour ABI may be...

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